This article was published in OT Insight, The Magazine of Occupational Therapy New Zealand, August 2024.
The Journey of AIM: A Passion for Occupational Therapy in Northland
In the heart of Northland, two dedicated occupational therapists, Deb Rafferty and Deb Glendinning, have built a thriving private practice driven by collaboration, expertise, and a shared vision. Their journey reflects resilience, innovation, and a deep commitment to enhancing health outcomes in the community.
Meet the Founders
Deb Rafferty
Deb’s career began in Northland as a neurodevelopmental therapist, working closely with children, families, and teachers. Her expertise grew further in Perth, Australia, where she specialised in vocational rehabilitation. Passionate about helping those with persistent pain and corporate health services, she remains dedicated to improving well-being. When she’s not supporting clients, she enjoys boating, yoga on the beach, and swimming in Northland’s stunning waters.
Deb Glendinning
Deb’s journey started in hospital and community-based mental health settings across New Zealand and the UK. She later took on a management role in a non-government agency before returning to occupational therapy, focusing on head injury rehabilitation and vocational services. Over two decades, she has played a key role in various Accident Compensation Corporation (ACC) contracts. Deb finds balance in her rural home office, surrounded by lush farmland and native bush, and recharges by the Far North coast.
From Spa Pool to Private Practice
Deb and Deb’s decision to venture into private practice was serendipitous. Employed by a rehabilitation company, they attended a conference together. Late one night, in a spa pool with a glass of wine, they hatched their business plan. In March 2005, Active Intervention Management Ltd (AIM) was born. Their combined skills and determination fuelled their success. Little did they know that AIM would thrive, providing jobs for allied health professionals and administrators while supporting clients living in Northland communities to recover from illness, injury, discomfort, and pain.
Balancing Business and Clinical Roles
As both business owners and clinicians, Deb and Deb juggle multiple responsibilities. Their complementary skills and shared vision create a dynamic partnership. Their dedication ensures AIM continues to thrive, offering exceptional occupational therapy services across the region.
Comprehensive Services Across Northland
AIM provides a broad range of services from Wellsford north, coast to coast. Their services include:
- Assessments & Interventions – Supporting ACC, Third Party Administrators (TPAs), and corporate clients
- Workplace & Corporate Health – Providing workstation assessments, injury prevention training, and resilience workshops
- Specialised Support – Assisting with stress management, compassion fatigue, and post-injury rehabilitation
- Holistic Care & Supervision – Delivering professional supervision and tailored programs to enhance recovery and well-being.
AIM’s partnerships with national companies strengthen injury prevention and management services across Northland.
A Holistic Approach Rooted in Occupational Therapy
AIM integrates evidence-based occupational therapy principles, considering physical, emotional, spiritual, and environmental factors. Their client-centered approach ensures each individual receives meaningful and effective care, from pain management techniques to workplace adaptation strategies.
Collaboration for Better Health Outcomes
AIM believes in seamless collaboration with other health professionals, including physiotherapists, doctors, and specialists. Effective communication enhances continuity of care, ensuring clients receive well-rounded support tailored to their specific needs. Whether assisting someone in returning to work, maintaining independence, or enjoying hobbies like motorbiking or gardening, AIM helps clients regain function and purpose.
Empowering Clients Through Education
Beyond clinical services, AIM emphasizes education and training. By equipping clients and families with knowledge and practical skills, they empower individuals to manage their health proactively, complementing the care provided by other healthcare professionals.
AIM’s Mission & Vision
AIM’s mission is built on partnership, empowerment, and best practice:
- Enhancing health outcomes in the community through collaborative care
- Equipping individuals with skills to improve participation, health, and well-being
- Sharing knowledge about occupation in an engaging and relevant way
- Delivering specialised interventions rooted in expertise and respect for individual beliefs
- Becoming Northland’s preferred provider of quality injury prevention and management services.
Vision Statement:
‘Working together to work better’ – Kia Mahi Tahi Tatou Pai Ake Te Kaupapa
Insights for Occupational Therapists
- Self-Employment & Business: While challenging, self-employment offers autonomy, flexibility, and the opportunity to create meaningful change.
- Balancing Clinical & Business Roles: Prioritizing resilience and well-being is key to sustaining impact and success.
- Collaboration is Essential: Working alongside other health professionals enhances care and strengthens client outcomes.
A Lasting Impact
Occupational therapy is more than a profession – it’s a journey of empowerment. At AIM, Deb and Deb are dedicated to transforming lives, fostering independence, and building strong connections. They also acknowledge the many OTs who have contributed to Northland’s health sector – some still present, others having moved on, but all leaving a lasting legacy.
Kia Mahi Tahi Tatou Pai Ake Te Kaupapa
Deb & Deb
Occupational Therapy in Northland Article
